If you are a Search Engine Optimization [SEO] expert or want to improve your expertise then you need to know about these valuable SEO tools. Many businesses are now going for SEO of their websites for improving their website rankings. It enables them to reach their target audience more easily and increase their business. SEO tools are very helpful to improve website performance. Here, you can get valuable information like the health of your website, backlinks, link building strategies of your competitors on top search results, visitor behavior of your website, and several other insights about the website. There are various free SEO tools that perform one or more activities. You can use these tools and effectively improve website performance.
Here are some free SEO tools to improve the website rankings:
Google Webmaster tools also known as search console is a free tool from Google. It gives very detailed information about the visibility of your website to search results. It provides important information about the health of the site including indexing of pages, broken links, crawling on different pages, access speed, etc. More importantly, it shows the impressions and clicks on the keywords of the website.
2. Google Analytics
Google Analytics provides wonderful insights into the site visits. It shows the number of visitors to your website along with the subpages, average time spent on the particular page, locations of the visitors, and other information. It helps to strategize the SEO effort and target the particular niche which can benefit the business.
3. XML Sitemap Generator
XML file with a sitemap on the webserver enables the crawlers to find the pages on the websites and changes occurred on it. It helps Google to know that you had added new content to the website. An XML sitemap generator will automatically create the XML file of your website which is uploaded on the home page of the site.
4. Google Keyword Planner
Researching the keywords and shortlisted the keywords to target in SEO is primary activity while starting SEO. Google Keyword Planner is a keyword research tool for the website during the initial stage of SEO. Based on the keywords and URL, this tool will generate a list of related keywords. The keyword ideas generated from this will help you to select the keywords from it.
5. Ahrefs’ SEO Toolbar
Ahref’s SEO toolbar is an important SEO tool that generates the on-page SEO report for the pages which are visited. The report also shows important elements like Meta Description, page title, headers, canonicals, and various other important insights. Apart from that, it is also important to check the important redirect chains, broken links, no-follow links, Ahref’s SEO metrics.
These are some of the free SEO tools to improve website rankings. Using these tools you can plan a proper SEO strategy to improve the website performance. Apart from the above-mentioned tools, there are many more SEO tools too available which can be very beneficial. All these tools have given a lot of advantages for SEO experts around the world.