Businesses have now focused more on the online marketing platform. Now, most of the businesses have their website which reflects the company and their product information. However, it is the SEO that takes your website to a higher ranking in the search engine results. This fact is well-understood by the business and they are optimizing their website to get proper output. There are a lot of activities in SEO which has to be done properly. They are broadly categorized as On-page and Off-page SEO. Here, we will particularly look at the link building strategies which come under Off-page SEO techniques. Link building helps to get more traffic to the website which eventually improves website ranking.
Here are some of the important SEO link building strategies of websites for improving ranking in the search results:
1. Profile Link Submission
Profile Link Submission is an important activity where you list the business in the business directories as per the category of business. Most of these business directories have high Domain Authority and Page Authority which can give a nice advantage through its backlink. Here, you need to put important information about the business like organization name, owner name, type of business, website link, etc. Here, you get to place your business brand among other service providers.
Guest Blogging involves putting the article with relevant content on a third party website. Here, you can put your website link for getting the backlink which helps in improving the ranking. Here, you need to search related sites and blogs which allow guest blogging by providing the backlink facility for your website. Make sure that the sites you choose have high DA and PA to get more advantage from it.
3. Slideshare Presentation
In Slideshare presentation, you have to prepare a proper presentation with a few slides that can give relevant information about the relevant topic. Here, the attractive Slideshare gets easily liked by a large number of people which can increase the view by people sharing it. Here, you can put the relevant website link for getting the backlinks.
4. Social Bookmarking
Social Bookmarking is a nice way to get a nice amount of traffic from different regions. The social bookmarking sites with high DA will fetch you a nice result for the improvement in the website ranking. Reddit, Scoop, etc. are some of the important social bookmarking sites from the SEO perspective. A large number of traffic is gained from these social bookmarking sites.
5. Improving Internal Links
A good building of the internal links in the website helps nicely in improving the ranking of the website. These internal links should be given proper anchor text on the targeted keywords which can link to other websites. One thing should be to take care that there should not be too much internal linking. Ideally, two internal links in the post are nice. Ensure that links are working properly on the website.
These are some of the SEO link building strategies for websites for improving the website ranking. These activities have to be done at regular intervals for better results.